Conversion rate optimization: A structured approach is a key success factor via @Econsultancy

A structured approach

Conversion rate optimization should be an ongoing and structured process, rather than a one-off project.??Survey respondents whose companies or clients took a more measured approach to CRO reaped the rewards.??

  • 70% of the company respondents with a structured approach to conversion had improved sales.
  • 24% of the organisations who had a structured approach to improving conversion had a large increase in sales.
  • Just 14% of companies that did not have a structured approach to improving conversion had a large increase in sales.

Other key factors: CRO Accountability, Demografic/Behavioural/Transactional segments, usability & testing

Anuncis

Etiquetes:

Deixa un comentari

Fill in your details below or click an icon to log in:

WordPress.com Logo

Esteu comentant fent servir el compte WordPress.com. Log Out / Canvia )

Twitter picture

Esteu comentant fent servir el compte Twitter. Log Out / Canvia )

Facebook photo

Esteu comentant fent servir el compte Facebook. Log Out / Canvia )

Google+ photo

Esteu comentant fent servir el compte Google+. Log Out / Canvia )

Connecting to %s


%d bloggers like this: