5 seconds Bounce Rate in Google Analytics

Bounce rate is a beautiful way to measure the quality of traffic coming to your website. It is almost instantly accessible in any web analytics tool. It is easy to understand, hard to mis-understand and can be applied to any of your efforts.

So what is this mysterious metric? In a nutshell bounce rate measures the percentage of people who come to your website and leave “instantly”.

 

It is usually measured in two ways:

  • The percentage of website visitors who see just one page on your site.
  • The percentage of website visitors who stay on the site for a small amount of time (usually five seconds or less).

 

It is important to note that the first definition is the standard definition in tools like Google Analytics, WebTrends, Yahoo! Web Analytics, CoreMetrics etc etc etc. Having only a single hit (usually page view) in a visitor’s session will mark it as a bounce.

Set 5 seconds Bounce Rate in Google Analytics

Just add the following line under the pageTracker._trackPageview(); line:

setTimeout(‘pageTracker._trackEvent(‘NoBounce’, ‘NoBounce’, ‘Over 5 seconds’)’,5000);

In case you have decided to already update to the new Google Analytics Asynchronous Tracking code here is how the hack would be applied (place it as the last _gaq.push declaration)

setTimeout(‘_gaq.push([‘_trackEvent’, ‘NoBounce’, ‘Over 5 seconds’])’,5000);

5000 refers to the number of milliseconds after which you want to fire up the above code.

 

 

 

Anuncis

Deixa un comentari

Fill in your details below or click an icon to log in:

WordPress.com Logo

Esteu comentant fent servir el compte WordPress.com. Log Out / Canvia )

Twitter picture

Esteu comentant fent servir el compte Twitter. Log Out / Canvia )

Facebook photo

Esteu comentant fent servir el compte Facebook. Log Out / Canvia )

Google+ photo

Esteu comentant fent servir el compte Google+. Log Out / Canvia )

Connecting to %s


%d bloggers like this: